Go Steelers!

Tomorrows football game will be the years greatest tv event in the United States, the Super Bowl XL where in Detroit, the Pittsburgh Steelers(one of the teams from my state of residence) will take on the Seattle Sea Hawks(owned by microsoft co-founder Paul Allan). I am no fan of any team on the NFL, I feel unless and until you grow up with a team you cannot be a die hard fan, atleast in the short span that I've been here. but i do enjoy watching the sport. From the outside it looks like a sport involving nothing but muscle, but I have never seen more strategy implemented in any other sport- each team goes in with around 18 coaches for a game that plays 11 players on the field.

An added reason to watch the super bowl are the advertisements, all ads for the year will premiere on this day. In general the ads in the states are very creative, inspirational yet manipulative and I have succumbed to them on many occasions... from expensive digital cameras to late night drives to grab some food. I feel this talent is inborn and the people here are gifted when it comes to advertising and marketing. They well realize that for the economy to thrive people have to spend and they will stop at nothing to achieve it. A marked difference from what I saw back home, every other ad involved celebrities and numerous ads that never changed in decades viz, Vicco!

Interestingly the super bowl is probably the only major sporting event in which delays are perpetrated so as to fit in advertisements, but its hard to be ethical when revenues are at the rate of $100,000 per second. Hell.. I'd retire in a few seconds!