The German impact!
Tennis superstar & one of my idols Andre Agassi and adidas have entered into a long-term partnership starting with the Mercedes-Benz Cup in L.A. As of July 25 he started exclusively wearing adidas footwear and apparel, of the adidas-Salomon AG fame, headquartered in Herzogenaurach, Germany.
Agassi's move came as a suprise for me as he's has been associated with the Beaverton-based swoosh for nearly two decades now. Personally I have always loved the swoosh apparel, and this may sound weird, but I might now consider(seriously) flipping over to Adidas as well! I wonder how many millions of Agassi fans may switch over as well.
The reason for Agassi's jump to Adidas according to a spokeperson was because the swoosh company refused to contribute to Agassi's foundation, which focuses on children's causes and thus ending the $120 million deal! This agreement also offers a wide range of marketing opportunities for the German firm, as the world's most famous sports couple, Andre Agassi and Steffi Graf, are now part of the adidas family!
Suddenly Germany/German Firms are impacting my life in more ways than i know, to name a few- SAP AG(Software I use),Michael Salzmann(My German Manager), Lufthansa AG of the Star Alliance Fame( Airline(s) I fly), UBS AG (My Financial Services firm- Technically Swiss), "Audi" of the Volkswagen AG fame(My next car), Swatch AG(My first, & now only watch), Seimens AG(My GPS system) and now adidas-Salomon AG. By the way AG stands for the German term Aktiengesellschaft meaning a corporation which is limited by shares. The term is used in Germany, Austria and Switzerland, referred to as the ASG region.
Hail AG!
Agassi's move came as a suprise for me as he's has been associated with the Beaverton-based swoosh for nearly two decades now. Personally I have always loved the swoosh apparel, and this may sound weird, but I might now consider(seriously) flipping over to Adidas as well! I wonder how many millions of Agassi fans may switch over as well.
The reason for Agassi's jump to Adidas according to a spokeperson was because the swoosh company refused to contribute to Agassi's foundation, which focuses on children's causes and thus ending the $120 million deal! This agreement also offers a wide range of marketing opportunities for the German firm, as the world's most famous sports couple, Andre Agassi and Steffi Graf, are now part of the adidas family!
Suddenly Germany/German Firms are impacting my life in more ways than i know, to name a few- SAP AG(Software I use),Michael Salzmann(My German Manager), Lufthansa AG of the Star Alliance Fame( Airline(s) I fly), UBS AG (My Financial Services firm- Technically Swiss), "Audi" of the Volkswagen AG fame(My next car), Swatch AG(My first, & now only watch), Seimens AG(My GPS system) and now adidas-Salomon AG. By the way AG stands for the German term Aktiengesellschaft meaning a corporation which is limited by shares. The term is used in Germany, Austria and Switzerland, referred to as the ASG region.
Hail AG!
posted by GS at 12:05 PM
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